Our Corporate Identity
Keejays, is a very family business with a very family name. Kee from Mr Kee Wah Lee, the founder and Jay, the middle name from the two sons.
Moving forward, with Mr Kee Wah Lee now only with us in spirit, we evolve taking inspiration from his core values. His own signature has shaped the new Keejays "signature" to reflect our identity, strong principals and values that he always upheld. Wherever you see this Keejays signature you can be assured that it signifies everything that Mr Kee Wah Lee stood for.
The new Keejays Logo, being the Cherry tree has a particular emotional link to our founder, it signifies strength, growth and new beginnings with vitality and is encircled to signify eternity.
We simply invite you to "Share in our passion for quality sauces", whether business partner, reseller, chef or in-home consumer.